The “NEUROCREA” project receives funding from the Leonardo Scholarships for researchers and cultural creators of the BBVA Foundation

“NEUROCREA: improvement of creativity through non-invasive brain stimulation (tDCS)”

The goal of the project is to know if it is possible to improve, through non-invasive brain stimulation techniques, commercial products that require high doses of creativity in their design, in basic and applied research. Randomized trials will be carried out combining conventional methodologies of well-known work in the field of marketing, such as brainstorming with the selective modification of brain activity areas Transcranial Direct Current Stimulation  (tDCS). The correlation between cognitive stimulation and product improvement will be established. In addition, a quantitative analysis will be carried out to test the efficacy of brain stimulation on the design of the products.